James Beatty is Chief Executive Officer at Enpower Trading
James Beatty, Chief Executive Officer at Enpower Trading, emphasises the significance of customer satisfaction in municipal services for long-term business success.
By offering competitive alternatives and economical solutions, customers will be more likely to continue using municipal services.
The further recommends that municipalities collaborate with the market to expand networks, preserving the customer base and future-proofing the business.
Using Turkey as an example, James discusses the liberalisation that led to the auctioning off of municipal networks, but notes that South Africa may not follow such an extreme path.
James' main message is that change is imminent and municipalities should adapt to open markets to better cater to their customers and secure the future of their businesses.
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