Exploring City Identity and Public Perception

Date: 23 June 2023

Time: 10:00

Registration Link: https://us02web.zoom.us/webinar/register/5916838722918/WN_mqChxTMaTDCTo_qF09hU0Q

Future Cities Africa and the The Greater Tygerberg Partnership present 'Exploring City Identity and Public Perception'.

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Introduction

Cities are complex and dynamic entities that are shaped by a multitude of factors, including history, culture, geography, and economy. The way a city is perceived by its residents, visitors, and stakeholders is influenced by its identity, which can be shaped through intentional branding and messaging. In this webinar, we will explore the various dimensions of city identity and public perception, and discuss strategies for cities to effectively manage and communicate their identity to the world.

Talking points for the discussion

1. Defining City Identity: What factors contribute to a city's identity and how does it shape the public perception of the city? Examples will be provided to illustrate how cities have created their unique identities.
2. The Importance of City Branding: What role does branding play in shaping a city's identity and public perception? How can a city effectively brand itself to stand out in a competitive landscape?
3. Challenges in City Identity Management: What are some of the common challenges that cities face in managing their identities and public perception? How can these challenges be addressed?
4. Citizen Engagement and City Identity: How can citizen engagement and participation contribute to a city's identity and public perception? What are some best practices for involving citizens in city branding and identity management?
5. The Future of City Identity and Public Perception: What trends are emerging in city branding and identity management? How can cities prepare for the future and ensure that their identity and public perception remain relevant and appealing to residents and visitors alike?

Who Should Attend?

• City Officials and Administrators: Those responsible for managing and governing cities will gain valuable insights into understanding and shaping their city's identity, managing public perception, and implementing effective branding strategies.
• Urban Planners and Development Consultants: Professionals involved in urban planning, architecture, and development will gain a deeper understanding of the role of city identity in shaping urban environments and how it influences public perception.
• Researchers and Academics: Scholars and researchers interested in urban studies, branding, public perception, and citizen engagement will find the webinar valuable for exploring emerging trends in city identity and public perception. They can gain insights into conducting further research in this field.
• Community Leaders and Nonprofit Organizations: Community leaders and representatives from nonprofit organizations involved in community development and engagement will learn about the importance of citizen participation in shaping a city's identity and public perception. They can discover best practices for involving citizens in city branding and identity management.
• Marketing and Communications Professionals: Marketing and communications teams involved in promoting cities, tourism boards, economic development agencies, or any organization focused on enhancing a city's image will benefit from learning about the factors that contribute to city identity, effective branding techniques, and managing public perception.
• Tourism and Hospitality Industry Representatives: Representatives from hotels, restaurants, travel agencies, and tourist attractions will learn how a city's identity and public perception impact their businesses. They will gain insights into effectively leveraging a city's brand to attract visitors and enhance the overall tourism experience.

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