Tourism After The Great Disruption

Monika Iuel is Chief Destination Marketing Officer at Wesgro. In episode 2 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Tourism After The Great Disruption.

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This episode is brought to you in partnership with Wesgro

Listen or watch to understand:

  • How leisure tourism can affect a local economy and thus a city.
  • How the tourism industry can find the best ways to leverage technological solutions to recover and grow.
  • New trends and insights emerging from the rise in traveller numbers post pandemic.
  • Remote work, the future of work, and how the Western Cape is positioned to maximise the economic benefits of this new way of working.
  • How much travellers' expectations have changed in recent times.
  • The challenges to a Destination Marketing Organisation (DMO) to retain domestic travellers now that the world is opening up again.
  • Potential emerging disrupters, new challenges and solutions for the tourism industry in the near future.
  • And more.

About Monika Iuel
Monika has a long-standing passion for Southern African tourism, a deep knowledge of the international marketplace, and strong industry relationships at home and abroad. She has extensive experience in the industry, spending the first half of her career in the inbound tourism industry, including 13 years at Tourvest Destination Management.

Monika then spent 4 years at South African Tourism, initially as Regional Director for the Americas and ultimately as General Manager International Marketing, supporting all international SA Tourism offices in Europe, Americas and Australasia. Returning once again to the private sector, Monika embarked on becoming CEO of Private Safaris, a Destination Management Company operating from offices in Cape Town and Windhoek. At the helm, she successfully steered the business to its new owners, Fairfax Financial Holdings (based in Toronto) in 2017, and together with her team, led the resultant reinvention of the business.

Deepening her love for her country and ready to promote the Western Cape province to the world, Monika recently accepted the role of Chief Destination Marketing Officer at Wesgro, the Official Tourism, Trade, Investment and Film Agency for Cape Town and the Western Cape, where she leads an inspiring team of destination marketers and aims to make the region the top choice in Africa.

About Wesgro
We are a region of unlimited potential. And this translates into unlimited opportunity. Whether you're interested in travel, investment, film or exporting, Cape Town and the Western Cape have something for you. Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, can help you uncover these opportunities.

As the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro assists investors and businesses looking to branch out into the province.

Regardless of the sector your company operates in - be it wine, technology, agriculture or another sector - Cape Town and the Western Cape have all the elements necessary to make your investment a success.

We are a region of unlimited potential, and this translates into unlimited opportunity. We offer expertise and assistance to those looking to travel, invest, film or trade in Cape Town and the Western Cape.

Let Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, help you uncover these opportunities.

Visit: Wesgro

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