Food for Thought: The Future of Agribusiness

Ruby Swigelaar is Head of the Agribusiness Investment Promotion Unit at Wesgro. In episode 6 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Food for Thought: The Future of Agribusiness.

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This episode is brought to you in partnership with Wesgro

Listen or watch to understand:

  • Breakdown of her role at Wesgro.
  • The important role Wesgro plays within the sector.
  • The future of agribusiness.
  • How industries in agribusiness are innovating globally.
  • How industries in agribusiness are innovating in the Western Cape.
  • The Western Cape's key markets for agribusiness produce and products.
  • The Western Cape's competitive advantage when it comes to agribusiness.

About Ruby Swigelaar
Started her career within the financial services industry which included roles within the Asset Management and Private Banking sectors. Both in South Africa and in the United Kingdom.

Joined Wesgro in 2016, initially as a Market Research analyst, followed by the role of Senior International Export Manager for North, Central and South America. The role supported Western Cape companies with their exporting efforts to these regions.

As head of the Agribusiness Investment Promotion unit since April 2022, she is focused on attracting foreign direct investment into the sector as well as supporting local companies with their expansion efforts within the Agricultural and Agri processing sector.

About Wesgro
We are a region of unlimited potential. And this translates into unlimited opportunity. Whether you're interested in travel, investment, film or exporting, Cape Town and the Western Cape have something for you. Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, can help you uncover these opportunities.

As the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro assists investors and businesses looking to branch out into the province.

Regardless of the sector your company operates in - be it wine, technology, agriculture or another sector - Cape Town and the Western Cape have all the elements necessary to make your investment a success.

We are a region of unlimited potential, and this translates into unlimited opportunity. We offer expertise and assistance to those looking to travel, invest, film or trade in Cape Town and the Western Cape.

Let Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, help you uncover these opportunities.

Visit: Wesgro

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